Digital Marketing Essentials

Digital Marketing EssentialsTwo Weeks Course

Week 1:

Introduction to Digital Marketing

Day 1: Welcome and Course Overview

  • Introduction to digital marketing and its importance
  • Icebreakers and team formation

Day 2: Fundamentals of Online Marketing

  • Understanding digital channels (social media, email, SEO, PPC)
  • Guest speaker: Digital marketing expert

Day 3: Creating a Digital Marketing Strategy

  • Setting goals and objectives
  • Identifying the target audience
  • Group activity: Develop a digital marketing strategy

Day 4: Social Media Marketing

  • Creating engaging content
  • Social media advertising
  • Case study analysis: Successful social media campaigns

Day 5: Search Engine Optimization (SEO)

  • Basics of SEO
  • Keyword research and optimization
  • Practical SEO exercises

Week 2:

Advanced Digital Marketing and Analytics

Day 6: Email Marketing and Automation

  • Building email lists
  • Email campaign creation
  • Guest speaker: Email marketing specialist

Day 7: Online Advertising

  • Pay-per-click (PPC) advertising
  • Display advertising
  • Group project: Design and manage an online ad campaign

Day 8: Content Marketing and Blogging

  • Content creation strategies
  • Blogging for businesses
  • Guest speaker: Content marketing expert

Day 9: Analytics and Performance Measurement

  • Tracking and analyzing digital marketing efforts
  • Tools for data analysis
  • Case study analysis: Analyzing marketing campaign data

Day 10: Graduation and Digital Marketing Campaign Presentation

  • Final presentations of digital marketing campaigns
  • Graduation ceremony and certificates
  • Networking sessions with digital marketing professionals

London Exploration Weekend 1:

Weekend 1: Saturday
  • Morning: Start your London adventure with a hearty breakfast at your accommodation.
  • 10:00 AM: Visit the iconic British Museum to explore history and culture from around the world.
  • 1:00 PM: Enjoy lunch at a nearby café.
  • Afternoon: Take a leisurely stroll through the bustling streets of Covent Garden, known for street performances, shopping, and artisanal treats.
  • 4:00 PM: Visit Westminster Abbey to admire its stunning Gothic architecture.
  • Evening: Have dinner at a traditional British pub to savor classic dishes like fish and chips or a hearty pie.
Weekend 1: Sunday
  • Morning: Enjoy breakfast and then explore the legendary Tower of London, home to the Crown Jewels and centuries of history.
  • 1:00 PM: Have lunch by the picturesque Tower Bridge.
  • Afternoon: Visit the vibrant neighborhood of Shoreditch, known for street art, boutiques, and cool vibes.
  • 4:00 PM: Take a relaxing boat ride along the River Thames, offering stunning views of London landmarks.
  • Evening: Experience London's diverse culinary scene with dinner at a restaurant of your choice.

University Towns and Shopping Weekend 2:

Weekend 2: Saturday
  • Morning: Depart for a day trip to Cambridge, renowned for its prestigious university and beautiful architecture.
  • 11:00 AM: Explore the historic Cambridge University colleges and take a punt ride on the River Cam.
  • 1:00 PM: Enjoy lunch at a charming riverside café.
  • Afternoon: Visit the Fitzwilliam Museum to appreciate its extensive art collection
  • Evening: Return to London and have dinner at a cozy restaurant in your neighborhood.
Weekend 2: Sunday
  • Morning: Depart for Oxford, another world-famous university city with stunning buildings and lush gardens.
  • 10:00 AM: Take a guided tour of the Bodleian Library and Radcliffe Camera.
  • 1:00 PM: Relish a traditional English lunch in the heart of Oxford.
  • Afternoon: Explore the charming Oxford Botanic Garden and the Ashmolean Museum.
  • Evening: Return to London and spend your last night exploring the vibrant nightlife of the city

LSET London is rated as Excellent

  • 1000+ Students Empowered
  • Course Duration: 2 weeks
  • Format: On Campus
  • Awarded by LSET London, Accredited by nationally recognised Accreditation body in the UK
  • Start Dates Every month
  • Delivered by renowned faculty members
  • LSET Alumni status

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