Digital Marketing EssentialsProgrammes for High School Graduates:

Digital Marketing EssentialsTwo Weeks Course

Week 1:

Introduction to Digital Marketing

Day 1: Welcome and Course Overview

    • Introduction to digital marketing and its importance
    • Icebreakers and team formation

Day 2: Fundamentals of Online Marketing

    • Understanding digital channels (social media, email, SEO, PPC)
    • Guest speaker: Digital marketing expert

Day 3: Creating a Digital Marketing Strategy

    • Setting goals and objectives
    • Identifying the target audience
    • Group activity: Develop a digital marketing strategy

Day 4: Social Media Marketing

    • Creating engaging content
    • Social media advertising
    • Case study analysis: Successful social media campaigns

Day 5: Search Engine Optimization (SEO)

    • Basics of SEO
    • Keyword research and optimization
    • Practical SEO exercises

Week 2:

Advanced Digital Marketing and Analytics

Day 6: Email Marketing and Automation

    • Building email lists
    • Email campaign creation
    • Guest speaker: Email marketing specialist

Day 7: Online Advertising

    • Pay-per-click (PPC) advertising
    • Display advertising
    • Group project: Design and manage an online ad campaign

Day 8: Content Marketing and Blogging

    • Content creation strategies
    • Blogging for businesses
    • Guest speaker: Content marketing expert

Day 9: Analytics and Performance Measurement

    • Tracking and analyzing digital marketing efforts
    • Tools for data analysis
    • Case study analysis: Analyzing marketing campaign data

Day 10: Graduation and Digital Marketing Campaign Presentation

    • Final presentations of digital marketing campaigns
    • Graduation ceremony and certificates
    • Networking sessions with digital marketing professionals

London Exploration Weekend 1:

Weekend 1: Saturday
  • Morning: Start your London adventure with a hearty breakfast at your accommodation.
  • 10:00 AM: Visit the iconic British Museum to explore history and culture from around the world.
  • 1:00 PM: Enjoy lunch at a nearby café.
  • Afternoon: Take a leisurely stroll through the bustling streets of Covent Garden, known for street performances, shopping, and artisanal treats.
  • 4:00 PM: Visit Westminster Abbey to admire its stunning Gothic architecture.
  • Evening: Have dinner at a traditional British pub to savor classic dishes like fish and chips or a hearty pie.
Weekend 1: Sunday
  • Morning: Enjoy breakfast and then explore the legendary Tower of London, home to the Crown Jewels and centuries of history.
  • 1:00 PM: Have lunch by the picturesque Tower Bridge.
  • Afternoon: Visit the vibrant neighborhood of Shoreditch, known for street art, boutiques, and cool vibes.
  • 4:00 PM: Take a relaxing boat ride along the River Thames, offering stunning views of London landmarks.
  • Evening: Experience London's diverse culinary scene with dinner at a restaurant of your choice.

University Towns and Shopping Weekend 2:

Weekend 2: Saturday
  • Morning: Depart for a day trip to Cambridge, renowned for its prestigious university and beautiful architecture.
  • 11:00 AM: Explore the historic Cambridge University colleges and take a punt ride on the River Cam.
  • 1:00 PM: Enjoy lunch at a charming riverside café.
  • Afternoon: Visit the Fitzwilliam Museum to appreciate its extensive art collection
  • Evening: Return to London and have dinner at a cozy restaurant in your neighborhood.
Weekend 2: Sunday
  • Morning: Depart for Oxford, another world-famous university city with stunning buildings and lush gardens.
  • 10:00 AM: Take a guided tour of the Bodleian Library and Radcliffe Camera.
  • 1:00 PM: Relish a traditional English lunch in the heart of Oxford.
  • Afternoon: Explore the charming Oxford Botanic Garden and the Ashmolean Museum.
  • Evening: Return to London and spend your last night exploring the vibrant nightlife of the city

Don't miss this incredible opportunity to invest in yourself and supercharge your career!

Enroll now at the London School of Executive Training and embark on a journey of success.