Digital Marketing EssentialsTwo Weeks Course
Week 1:
Introduction to Digital Marketing
Day 1: Welcome and Course Overview
-
- Introduction to digital marketing and its importance
- Icebreakers and team formation
Day 2: Fundamentals of Online Marketing
-
- Understanding digital channels (social media, email, SEO, PPC)
- Guest speaker: Digital marketing expert
Day 3: Creating a Digital Marketing Strategy
-
- Setting goals and objectives
- Identifying the target audience
- Group activity: Develop a digital marketing strategy
Day 4: Social Media Marketing
-
- Creating engaging content
- Social media advertising
- Case study analysis: Successful social media campaigns
Day 5: Search Engine Optimization (SEO)
-
- Basics of SEO
- Keyword research and optimization
- Practical SEO exercises
Week 2:
Advanced Digital Marketing and Analytics
Day 6: Email Marketing and Automation
-
- Building email lists
- Email campaign creation
- Guest speaker: Email marketing specialist
Day 7: Online Advertising
-
- Pay-per-click (PPC) advertising
- Display advertising
- Group project: Design and manage an online ad campaign
Day 8: Content Marketing and Blogging
-
- Content creation strategies
- Blogging for businesses
- Guest speaker: Content marketing expert
Day 9: Analytics and Performance Measurement
-
- Tracking and analyzing digital marketing efforts
- Tools for data analysis
- Case study analysis: Analyzing marketing campaign data
Day 10: Graduation and Digital Marketing Campaign Presentation
-
- Final presentations of digital marketing campaigns
- Graduation ceremony and certificates
- Networking sessions with digital marketing professionals
London Exploration Weekend 1:
Weekend 1: Saturday
- Morning: Start your London adventure with a hearty breakfast at your accommodation.
- 10:00 AM: Visit the iconic British Museum to explore history and culture from around the world.
- 1:00 PM: Enjoy lunch at a nearby café.
- Afternoon: Take a leisurely stroll through the bustling streets of Covent Garden, known for street performances, shopping, and artisanal treats.
- 4:00 PM: Visit Westminster Abbey to admire its stunning Gothic architecture.
- Evening: Have dinner at a traditional British pub to savor classic dishes like fish and chips or a hearty pie.
Weekend 1: Sunday
- Morning: Enjoy breakfast and then explore the legendary Tower of London, home to the Crown Jewels and centuries of history.
- 1:00 PM: Have lunch by the picturesque Tower Bridge.
- Afternoon: Visit the vibrant neighborhood of Shoreditch, known for street art, boutiques, and cool vibes.
- 4:00 PM: Take a relaxing boat ride along the River Thames, offering stunning views of London landmarks.
- Evening: Experience London's diverse culinary scene with dinner at a restaurant of your choice.
University Towns and Shopping Weekend 2:
Weekend 2: Saturday
- Morning: Depart for a day trip to Cambridge, renowned for its prestigious university and beautiful architecture.
- 11:00 AM: Explore the historic Cambridge University colleges and take a punt ride on the River Cam.
- 1:00 PM: Enjoy lunch at a charming riverside café.
- Afternoon: Visit the Fitzwilliam Museum to appreciate its extensive art collection
- Evening: Return to London and have dinner at a cozy restaurant in your neighborhood.
Weekend 2: Sunday
- Morning: Depart for Oxford, another world-famous university city with stunning buildings and lush gardens.
- 10:00 AM: Take a guided tour of the Bodleian Library and Radcliffe Camera.
- 1:00 PM: Relish a traditional English lunch in the heart of Oxford.
- Afternoon: Explore the charming Oxford Botanic Garden and the Ashmolean Museum.
- Evening: Return to London and spend your last night exploring the vibrant nightlife of the city